We’ve built a workplace that inspires amazing people to create brilliant experiences – not just for our customers but for our people, too. Here’s what #sbglife is all about…

At SBG, we are driven by a clear ambition to make betting and gaming better. We do it in the SBG Way. Our Core Ways describe our own unique way of working. They are the behaviours that enable us to create brilliant customer experiences, and deliver the very best results in our careers and for our business.

Our role is to push the boundaries every day, seek continuous improvement and challenge the status quo. We exceed expectations where it matters most and are always looking to think big and make brave decisions in order to make betting and gaming better and safer for our customers. We aim to be intuitive, delivering what our customers want before they even ask for it, while maintaining a safe and fair betting and gaming environment. Everything we do is centred around our customers.

We want to provide a game-changing service, an unrivalled customer experience and a passion for making products effortless to enjoy. We always act with integrity and ensure that teamwork, collaboration and trust are at the heart of SBG. Colleagues are not restricted by job descriptions; they get involved to get the best results for both the Company and our customers.

We encourage an agile approach to embracing change and driving innovation, while always refusing to settle for second best.