Leaders in online betting and gaming

SBG at a glance


Constantly innovating

We're a tech company born out of Sky, constantly changing the game with relentless innovation.

We're developing some of the country’s biggest brands in online betting and gaming including Sky Bet, Sky Vegas, Soccer Saturday Super6 and Sky Sports Fantasy Football.

Our history

Experience the wins and successes, the twists and turns, the highs and lows, and everything in between.

Our heritage